Original work by Luca Ferrara.

Hey, I’m Luca.

I’m an entrepreneur by vocation and a creator by nature.

I created this platform to curate, consolidate, and share with the world my endeavors, whether in photography, videography, writing, and ongoing business ventures and creative pursuits.

Despite the wide range of interests, all my work — in the arts and business — is centered on a straightforward pursuit:

To live the most intentional life possible.

I passionately believe in the power of serendipity. If anything here resonates with you, do write to say hello. I respond to every email.

What’s happening these days — updated Sundays

Yesterday marked the official launch of Jam Nation — in Milan, and, in spirit, anywhere else. It was the first event of its kind. I’ve written before about my journey with Jam Nation — when I chose it as my next adventure, upon the one year anniversary of its launch, and upon the recent realization that the launch wasn’t about proving anything — it was about celebrating the work (read more…)

June 22nd

L.F

Journal

A collection of stories, essays, images, and videos on a range of subjects that are close and dear to me, all inspired by my pursuit of living a life with intention.

(Really, it’s a blog. I do keep an actual journal — every day, in fact — and have been for the better part of twenty years now. But that’s just for me. “Blog” feels too much like something crafted to build a following, which isn’t what I’m trying to do here. That’s why I called it “Journal” instead. Still, this is the part of my journal I’m happy to share. So, yeah — really, it’s a blog.)

China’s Dilemma: Between Growth and Reform.

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After 40 years driving a miraculous economic growth which lifted more than 850 million people out of poverty*, during the last few years China took a U-turn from from the policies of opening and reform it so successfully embraced since 1979.

Why?

I lived in China for over 18 years, five of which I spent meticulously researching the topic and collecting over 5,000 photojournalistic images, including throughout the times of COVID-19 pandemic and lockdowns

“China’s Dilemma” features a rigorously researched essay, with striking evidence of how the larger narrative was mirrored in my personal experience throughout the two decades I lived and did business in the country—and with the country—, and a thoroughly curated selection from my photographic archive.

* ref. 1979-2021

My Current Entrepreneurial Adventures

I have been a musician since I picked up my first guitar at eleven. I have played the guitar, the saxophone, and, finally, the trumpet — which I still play today.

Last year, I finally merged my passion for music with my life-long experience as an entrepreneur and launched my first music-related venture: Jam Nation.

Jam Nation is the first app of its kind entirely designed under the vision that every music lover, music student, and aspiring artist in the world may have a fast, affordable, and effective way to connect with other musicians and get together to play music and share their journey in the music world.

Head to Jam Nation right now and join your next jam!

In 2024, I experienced a personal awakening around health and longevity.

After years of battling genetically high cholesterol — and hearing one doctor after another dismiss the possibility of improvement through natural means — I took matters into my own hands. I immersed myself in medical literature and nutritional science, and designed a diet that didn’t just limit cholesterol intake, but actively fought it.

Within a few months, I had reduced my LDL cholesterol by a third and brought my heart’s biological age down from 43 to 37.

At the center of this transformation is a breakfast I created: a delicious, nutrient-dense blend made entirely from natural ingredients. It worked so well, I decided to produce it commercially — for everyone who, like me, is committed to living healthier and longer.

…and, for everything else, there is always the old-fashioned way.

About Me

  • Throughout my formative years and my career, I have consistently pushed the boundaries of my pursuits, both professionally and geographically.

    I moved across continents, jobs, and industries, always favoring exploration, always on the tip of my feet.

    I have been an engineer, a consultant, a manager, a director, an asset manager, and — always — an entrepreneur.

    I have co-founded and held senior positions in companies in the fields of energy, environment, and commodities. Some went well. Some didn’t.

    I have traveled and done business in five continents, dozens of countries, and hundreds of cities, engaging with people of all cultures and personalities. I speak fluent English, Chinese (Mandarin), and Italian, and I have lived in half a dozen cities since I was 24, including 18 years in China.

    I wish the comfortable mastery of one skill or job would do it for me. It doesn't. Whenever I reached calm shores, my heart took me back to the sea.

  • In 2017, I co-founded Alleans Renewables, a renewable energy development and investment venture based out of Hong Kong, Shanghai, and London.

    By the time I left in 2023, I had built it into a successful multinational renewable energy investment firm with over 2.5 GW of assets under development across Europe and the USA.

  • As of late 2023, Alleans had been the adventure of a lifetime — one of several I lived through (adventures, not lifetimes) but my heart wasn't there anymore.

    I wasn’t ready to leave new adventures behind. In fact, I realized that…

    Living an intentional, adventurous life of constant renewal is not just a recurring theme on my canvas. It is my canvas.

    Accordingly, I left my posts and the path better known to pursue — yet once more — new and exciting opportunities to create something meaningful, both in business and the arts.

    You can read all about my current activities and businesses in the section “My Current Entrepreneurial Adventures“ above.