
Original work by Luca Ferrara.
Week 17
These Days.
NOTE: Instead of diving into the specific events of this week, I chose to share a feeling — one that had been with me for a while but really came to the surface through what happened this past week. The details (and the people involved) weren’t the important part.
In the early years when I was living in China — say, ten to fifteen years ago — air quality was bad.
The AQI (i.e., the presence of harmful pollutants in the air, measured in micrograms per cubic meter) in Beijing in 2013 — one of the worst years on record — averaged 101.56 (“unhealthy for sensitive groups”), stayed over 150 (“unhealthy”) 40% of the days, and peaked above 200 (“very unhealthy”) 27.1% of the time. For thirteen days it reached “hazardous” levels (over 300). On January 15th, it hit 500.
As I said, it was bad.
I remember riding a taxi down Chang’an Street, the wide avenue that crosses Tiananmen Square right in front of the Forbidden City. I couldn’t even see the large portrait of Chairman Mao hanging on the facade — barely fifty meters away. Charcoal grey. Literally charcoal.
Living there, however, was another experience.
Blue skies were rare, fresh air nonexistent, but it would hardly cross your mind.
You didn’t suffer from the lack of what you had no recent memory of.
Sometimes the media — or private exchanges with friends, both local and overseas — would bring up the issue. You would intellectually acknowledge it, even feel bothered, but it wouldn’t last. It certainly wasn’t a driving force to leave the country.
The only moments when it became shockingly evident were while traveling abroad.
Upon landing, stepping outside the airport, my lungs would swell with oxygen.
A dizzying experience.
For a few minutes, while breathing in deep and wide, the question would elbow its way to consciousness: How can I survive in China without this?
And then I would go on with my affairs.
There’s a reason for this, and it lies within one of the most beautiful expressions — and dangers — of human nature:
Intelligence often expresses itself as an ability to adapt.
We praise those who adapt quickly to their environment.
And for good reason. These are the people who learn new languages swiftly, whose minds are plastic, able to see things from new perspectives, to understand why others — sometimes from very far away — do things differently. Those who adapt quickly tend to be more nuanced. They synchronize with others. They build rapport with ease. They gather a broader set of tools to pursue their goals. They can change and renew themselves year after year, sometimes becoming “different people” in the eyes of those who stayed the same.
And this is all wonderful.
But.
They are also quicker to adapt to situations they should not adapt to—Situations they should, simply put, refuse.
Living in China during those years may have permanently dented my longevity, but I (proudly) adapted and thrived there.
(Needless to say, today China is among the least polluted urban areas in the world.)
Coming back to Italy, I faced the same issue — but this time, it wasn’t about air quality.
(Milan remains one of the most polluted cities in the world, but that's not the point right now.)
At first, when I returned, I focused on the positives:
It’s a democracy.
I can say and write what I want — within the limits of civil respect — without worry.
I can read and consume what I choose, without dodging systems of censorship.
Life is relatively affordable.
I am connected to the rest of the world.
All of this is precious, never to be taken for granted.
I have genuine respect for the millions who came before me — those who built, fought, and struggled to hand me a world still imperfect, but better than 99% of the worlds others have inhabited, past or present.
Yet, in adapting — quickly and effectively — I lowered my guard.
I didn’t realize I had fallen into an old, slow, tired, skeptical system.
After two years, a full cycle of rebuilding my life, and a year into launching a new startup (and startups, by definition, force you to engage daily with the world’s pulse), I slowly opened my eyes: Most people here have not woken up to where the world is at in 2025 — let alone where it’s going.
Sure, many have traveled — even extensively but
Most people travel by taking their identities and their habits with them—they collect experiences and images abroad—and return with stories to… their old self.
This time, I don’t need to travel elsewhere to breathe.
This time, I will exercise a little less intelligence —
And refuse to adapt. - April 27
Hey, I’m Luca.
I’m an entrepreneur by vocation and a creator by nature.
I created this platform to curate, consolidate, and share with the world my endeavors, whether in photography, videography, writing, and ongoing business ventures and creative pursuits.
Despite the wide range of interests, all my work—in the arts and business—is centered on a straightforward pursuit:
To live the most intentional life possible.
I passionately believe in the power of serendipity. If anything here resonates with you, do reach out.
Journal
A collection of stories, essays, images, and videos on a range of subjects that are close and dear to me, all inspired by my pursuit of living a life with intention.
(Really, it’s a blog. I do keep an actual journal, every day. I have been for the better part of twenty years now. And that’s for me only. But “blog” has too strong a reference to something crafted with the goal of creating a following, which is not my intention here. This is more of the part of my journal I am happy to share. So, yeah, really, it’s a blog.)
China’s Dilemma: Between Growth and Reform.
BOOK ON SALE NOW
After 40 years driving a miraculous economic growth which lifted more than 850 million people out of poverty*, during the last few years China took a U-turn from from the policies of opening and reform it so successfully embraced since 1979.
Why?
I lived in China for over 18 years, five of which I spent meticulously researching the topic and collecting over 5,000 photojournalistic images, including throughout the times of COVID-19 pandemic and lockdowns
“China’s Dilemma” features a rigorously researched essay, with striking evidence of how the larger narrative was mirrored in my personal experience throughout the two decades I lived and did business in the country—and with the country—, and a thoroughly curated selection from my photographic archive.
* ref. 1979-2021
My Current Entrepreneurial Adventure
I have been a musician since I picked up my first guitar at eleven. I have played the guitar, the saxophone, and, finally, the trumpet—which I still play today.
Last year, I finally merged my passion for music with my entrepreneurial spirit and launched my first music-related venture: Jam Nation.
Jam Nation is the first app of its kind entirely designed under the vision that every music lover, music student, and aspiring artist in the world may have a fast, affordable, and effective way to connect with other musicians and get together to play music and share their journey in the music world.
The app will soon be on Apple Store and Google Play, but pre-registrations and a time-limited promotional offer are available on Jam Nation’s website!
About Me
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Throughout my formative years and my career, I have consistently pushed the boundaries of my pursuits, both professionally and geographically.
I moved across continents, jobs, and industries, always favoring exploration, always on the tip of my feet.
I have been an engineer, a consultant, a manager, a director, an asset manager, and—always—an entrepreneur.
I have co-founded and held senior positions in companies in the fields of energy, environment, and commodities. Some went well. Some didn’t.
I have traveled and done business in five continents, dozens of countries, and hundreds of cities, engaging with people of all cultures and personalities. I speak fluent English, Chinese (Mandarin), and Italian, and I have lived in half a dozen cities since I was 24, including 18 years in China.
I wish the comfortable mastery of one skill or job would do it for me. It doesn't. Whenever I reached calm shores, my heart took me back to the sea.
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In 2017, I co-founded Alleans Renewables, a renewable energy development and investment venture based out of Hong Kong, Shanghai, and London.
By the time I left in 2023, I had built it into a successful multinational renewable energy investment firm with over 2.5 GW of assets under development across Europe and the USA.
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As of late 2023, Alleans had been the adventure of a lifetime—one of several I lived through (adventures, not lifetimes :) but my heart wasn't there anymore.
I wasn’t ready to leave new adventures behind. In fact, I realized that…
Living an intentional, adventurous life of constant renewal is not just a recurring theme on my canvas. It is my canvas.
Accordingly, I left my posts and the path better known to pursue—yet once more—new and exciting opportunities to create something meaningful, both in business and the arts.
You can read about my current business in the section (Ad)venture above.